Q: What one word best describes your store?
A: distinctive.

Q: What three words best describes your customer?
A: Modern, chic, memorable.

Q: What makes your store different from the rest?
A: We buy for a range of customers and are unconcerned with labels and pricetags. You’ll find a super-hot, pricey bag right next to a $45 find – we believe that it doesn’t take a high price or a label to make women feel beautiful!

Q: Name one person you would love to dress:
A: Myself. I hate the concept of people being dressed by stylists or others – personal style and confidence is the most chic look a woman can have!

Q: What article of clothing have you kept forever and why?
A: You’d have to ask my mom what’s still in my childhood closet - I purge my own closet whenever I can!

Q: Finish the following sentence: In fashion, it is most important to be...
A: Confident.

Q: If you did not pursue a retail career, what would you be doing?
A: Running another business.

Q: What is your current fashion fixation/fetish?
A: Flat boots – comfortable and stylish – you can’t go wrong.