brandhabit's interview with
Zovo Lingerie

Q: What one word best describes your store?
A: Bras-R-Us

Q: What three words best describes your customer?
A: Engaging, independent and comfortable in her skin.

Q: What makes your store different from the rest?
A: It's inclusive and collaborative.

Q: Name one person you would love to dress:
A: A recent divorcee.

Q: What article of clothing have you kept forever and why?
A: Black motorcycle jacket. It's so me.

Q: Finish the following sentence: In fashion, it is most important to be...
A: Yourself

Q: If you did not pursue a retail career, what would you be doing?
A: Volunteering

Q: What is your current fashion fixation/fetish?
A: Sun block

Several years ago I realized that shopping for lingerie had become an unrewarding necessity for me...an independent professional woman over 40, with a body that I finally accepted and the means to treat myself to nice things.

So I embarked on a four-year journey and discovered that I was not alone in my quest for a better shopping experience. I visited department stores and boutiques across the country and abroad. I reached out and spent hundreds of hours listening to women talk passionately about changes in their lives, their bodies and their attitudes toward intimate apparel.

Not surprisingly, women want lingerie that makes them feel good about themselves; comfortable, well-made, always pretty and sometimes sexy, bras and panties. Women want a well-edited selection of brands, styles and fit...and a sizing that is inclusive of most women. And lastly, women want to shop in a cool, intimate environment with spacious, cozy fitting rooms, a friendly staff and great music.

Welcome to Zovo ...

Zovo was created to meet the needs and desires of women like you and me...in a warm, spacious environment filled with product from the world's premier brands, including the soon-to-launch Zovo Collection, of intimate apparel and other indulgences: sexy tops, chemises, camisoles, pajamas, bath oils, candles, bath salts and lotions.

At Zovo you will always be welcomed by a friendly, knowledgeable staff of "fit artists" whom have been trained to fit bras properly. Zovo is the place to dress and pamper the unique beauty that lives within you...and I am delighted to provide this experience for you. Zovo...those who look for beauty, find it.

Be good to yourself,

Victoria Roberts,
Proprietress
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