Blog Entry - BrandHabit

Not Your Daughter's Jeans?

Does anyone remember the old Saturday Night Live skit that was a commercial for “mom jeans”? I think the commercial came out around Mother's Day and said something like, "This year, give her something that says, 'I'm not a woman anymore, I'm a mom!'" and "she'll love the 9 inch zipper and casual front pleats!"
Well, I couldn’t help but recall this skit when I was perusing Nordstrom’s website the other day and came across these:

I almost threw up in my mouth. Not just because these are obviously the most unflattering jeans I’ve ever seen (and on a model, no less) but because the name of the brand was actually “Not Your Daughter’s Jeans.” Well, no sh** I thought, because your daughter wouldn’t be caught dead in these. No one wants to look like they just gave up. And that’s exactly what these jeans are saying to me: I give up. And I don’t care how old you are, how much you weigh, or how much you hate yourself, no one wants to look like they’ve given up.
I understand the concept: that your daughter’s 3-inch rise, distressed, sandblasted, hole-riddled cigarette pants aren’t something anyone over the age of 30 should wear…ever. But give me a break, I think we can do better than these. 575 Denim makes some reasonably mature looking jeans that are still completely fashionable:

There now, isn't that better?

POSTED BY Joanna ON 05/15/07 04:05 AM

comments [3]

User Comments:

Yes it is! Sheesh..I dunno how the "Mom" jean ever made it!

POSTED BY Stef522 ON 05/15/07 16:05 PM

I had to laugh out loud reading this Joanna!
I read about these jeans in Apparel News and had them on my mind to try on when I saw them. Just for the hell of it.

I will be nice here: They didn't work for me.
I will continue to cut carbs, and do my cardio before succumbing to jeans that say, "don't even try to look like your daughter"

POSTED BY carla ON 05/20/07 22:05 PM

We sell these in our Granville, Ohio boutique. <a href="http://www.thejamesstore.com/nydj-not-your-daughters-jeans/">NYDJ Not Your Daughter's Jeans</a> is fast becoming our top selling brand. Phenomenal product.

POSTED BY thejamesstore ON 11/24/08 19:11 PM